Integrity Becomes Freedom

The case

People who inspire us to fight corruption

Wisdom has responded to the challenge of the All4integrity association – a non-profit entity born from civil society with the mission of promoting and developing a culture of integrity in Portugal – to manage its institutional communication on a pro-bono basis. In this sense, and for the first time, was responsible for communicate the Tágides Awards to the press.

How we dit it

It convened Media to cover and interviews in loco and, at the end of the event, Wisdom sent the media information and additional images.

The results

In total, the 1st edition of the Tágides Award reached more than 20 impacts in Media, including TV, radio and print, thus helping to affirm and consolidate the positioning of the Award at the national level.

Feedback

"“Wisdom was the key piece in the launch of our content '72 hours with Vanessa Fernandes', turning a simple launch into a stage of public debate, on a theme that is so important to all of us: mental health in sport. This strategic approach has allowed the brand to share its values clearly, and at the same time contribute positively to the public discussion of an increasingly relevant topic.”"

Pureza Sousa

Country Manager da Betclic

"“Visionaries, professionals of excellence and creative! Wisdom was the partner for strategic communication and press relations that we invited to help the All4integrity Association develop as an organization, both in its relationship with internal and external audiences. We can count on the pro-bono collaboration of a modern organization, one of the most prestigious in the country in its area of work, with decades of proven experience, and that lives in its own day-to-day challenges similar to those of an Association, like ours, which exists to promote a culture of integrity in Portugal, was decisive for the success of the 1st Edition of our Tágides Award initiative.""

André Corrêa d'Almeida

all4integrity

""Since 2009 I have been working with Domingas Carvalhosa and her team, her experience and network of contacts have been very useful to manage, in a planned way, the public image of the brands and companies I have worked with. I will not forget the commitment and ingenuity with which they helped me to manage communication in various crisis situations I went through.""

Pedro Morais Leitão

CEO PRIO

""Over the last few years Wisdom has made a valuable contribution to AIMMAP / Metal Portugal, achieving greater recognition of the association and the sector. The develop work in Press Advisory, brand building as well as other communication tools with various stakeholders, was fundamental to positioning Metal Portugal as the most relevant sector for domestic exports.""

Mafalda Gramaxo

General Director AIMMAP/METAL PORTUGAL

""A long-time partner, Wisdom has contributed in a very professional and relevant way to the recognition of the Nors Group and its brands in the sectors where they operate and at the national level. The field of Media Advisory and the ability to provide 360º communication tools has been fundamental to the success of Nors' communication and notoriety, with the media and other stakeholders of the group.""

José Albuquerque

Communications Manager, Nors Group

We are here

Wisdom Consulting
Tagus Space
Rua Rui Teles Palhinha, 10 – 3°J
2740-278 Porto Salvo

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